Possible song choices

Ivory Oasis: Ken Waters- Next To You

The benefits of this song include the fact that it's a very clean sound with a good production quality, making it a good choice to use for the basis of a music video. In addition to this it has a number of repetitive beats that would allow space for work with editing in regards to cuts. As well as this, the song has sections allowing a narrative to move along throughout.

Although the repetitive beat serves as a positive in that context, it also comes with the trouble of becoming irritating as it follows a similar beat throughout the entirety of the song, with only minor changes. The lyrics are also weak and this is an issue as we would struggle to build a narrative around them as they don’t generate many ideas. In addition, the mixture of genre categories it falls under would make it difficult to fit typical conventions and create target audience.

West Coast Massive- Paper Stars

The strengths of this song is that it has a fresh sound with a high production values, meaning it would provide a good basis. The song obtains a very clear genre of indie pop, which provides the ability to build from the typical connotations and features of the pop genre. This song also has a clear narrative build through its lyrics which will make it easier to develop a framework for the music video and connect the video to the lyrics.

The issues in regards to this song is that filming a video to fit the narrative could be difficult, due to slight repetitive themes, and the lyrics are suggestive that it would shot at night where lighting and quality would be effective.

Kiri T- I'm Not Here

The strengths of this song are that the lyrics provide a clear narrative that could be easily translated into a video. It has a  relatively steady beat that provides certain parts the ability to build up in the video we make meaning that the edit can be matched to the backing track. The music and lyrics deliver the typical conventions of the pop genres, so the ideas would provide a base to develop from.

The limitations of this song are that the backing track has a lower quality than the other songs in this selection, in addition, it has the danger of having a music video that is too stereotypical to its genre.

Saski- Faking Bright

The strengths of this song are that it is of a decent quality, clean recording with smooth vocals that allow editing opportunities that could be incorporated in the post-production, as the disjointed vocals could synchronise well with it. Faking Bright also has a clear narrative which is also open to a lot of development creating an interesting video.

A downside to this song is that it has the danger of being too slow to work with making the video slow paced or even a bit boring.